What will you lose if your trademark is not renewed?

      The Trademark Law stipulates that the validity period of a registered trademark is 10 years , calculated from the date of approval of registration. If the renewal procedure is not completed upon expiration, the Trademark Office will cancel the registered trademark and the trademark right will be invalid. However, it is understood that about 1.4 million trademarks are applied for registration nationwide each year, and the renewal rate of application for temporary trademarks is only below 40%.

What is the reason for this situation?

      two factors. First, the company goes bankrupt or goes bankrupt, and the trademark also disappears. The probability of this situation is very high, about 70%.

      Another factor is forgetting. It may be that the enterprise does not notice the validity period of the trademark and misses the renewal period; it may also be that the enterprise ignores the registered trademark as an intangible asset in the process of restructuring and reorganization.

If not renewed, the trademark and years of promotion will be handed over

      1. If this trademark is re-registered by others, you can no longer use it; if it is not registered by others, this trademark can no longer be used as a registered trademark, that is, when you use this trademark in the future, you cannot use it on the trademark marked with the ® mark or the words "registered trademark".

      2. The brand influence gained by promoting and publicizing this trademark for many years no longer belongs to you, but will be easily taken away by others.

      3. The intangible assets represented by this registered trademark are reset to zero.

      Trademarks are the backbone and soul of an enterprise's survival and development. Wouldn't it be a pity that an old brand developed in ten years was lost due to a small forgetting? So is there an alarm similar to an alarm clock that can be used in time when the expiration date of a trademark is approaching? Reminder? The answer is yes, you can issue an early warning in time when the trademark renewal period comes, and it is completely free.

Renewed, selling and own use are value-added products

      1. Most of the trademarks that have been registered for 10 years are very valuable and can be sold for profit. It is not easy to successfully register a trademark now. Therefore, many people choose to buy a registered trademark. The longer the registration period, the more valuable it is. After the renewal of the registered trademark, even if it is no longer used in the future, it may be able to sell for a good price.

      2. The earlier it is registered and the longer it is used, the easier it is to become a famous trademark or a well-known trademark, and the higher the brand value; to keep the registered trademark valid through renewal is to preserve and increase the value of the brand.