It is reported that Amazon will launch the Belgian site on October 18 this year, following Poland in March 2021, Sweden in October 2020, and the Netherlands in March 2020.

 

Europe, where the penetration rate of e-commerce is increasing year by year, has always been a “sweet pastry” favored by cross-border people. With the blessing of the new Belgian site, Amazon has 16 sites in Europe, including 9 major sites (UK, Germany, France, Italy, Spain, Sweden, Netherlands, Poland, Belgium) and 7 major exporting countries (Austria, Switzerland, Ireland, Denmark, Portugal, Czech Republic, Greece)! The territory is vast and the potential is greatly increased!

 

 

Development Advantages of Amazon Belgium Station

 

1. High GDP and fast economic development!

Belgium's GDP will reach US$599.8 billion in 2021, an increase of 6.2% over 2020, higher than the EU average growth rate of 0.8%. The per capita GDP is US$52,000/year, which is higher than the existing 5 mature sites.

2. The Internet is developed, and there are many online shopping experts!

More than 90% of households in Belgium have Internet access, and the proportion of Internet users is as high as 92%, which is higher than that of Germany, France, Italy, the Netherlands, and Poland! In 2021, the proportion of online shoppers in Belgium will reach 85%, an increase of 12% over 2020.

 

3. E-commerce is developing rapidly, and online consumption is strong!

In Belgium, the total online consumption in 2021 will reach 12.1 billion euros, with an annual growth rate of 10% higher than that of Europe as a whole, and is expected to reach an average annual growth rate of 14.7% by 2025.

 

 

How to enter the Belgian station?

 

Need to create a new seller account for Amazon.com.be?

 

If you already have a European Amazon joint account (an account that can sell products on 8 other Amazon European sites* at the same time), you do not need to create a separate seller account for Amazon.com.be, Amazon.com.be will automatically appear in your sellers account (click the drop-down menu to see the Belgium station).

 

*The other 8 Amazon Europe stations: UK, France, Germany, Italy, Spain, Netherlands, Sweden, Poland.

 

 

Which products can be listed on the Belgian station?

Like other Amazon stores, most products do not require Amazon approval to list, please see the table below for specific categories:

 

 

 

 

It's important to note that all categories on Amazon.com.be only allow listings for items that are in new condition (currently no used, collectible, or refurbished items are allowed).

 

 

Do I need to register for a VAT number in Belgium?

1. If your company is established outside the EU (eg: China), whether you use Fulfillment by Amazon (FBA) service or self-fulfillment (MFN), because Belgium does not currently have an Amazon FBA warehouse, unless you store your goods in Locally in Belgium, there is currently no need to register a VAT number in Belgium;

 

 

2. If your company is established in the EU and you do not store goods in Belgium, registration may be required if your sales exceed the new EU-wide distance selling threshold of €10,000 (shipping from another EU country) Local VAT number unless you have selected OSS in the EU eCommerce VAT package.

 

What language do I need to use to list on Amazon.com.be?

Amazon.com.be will be available in French, Dutch and English.

 

For details on whether product information needs to be translated, please refer to the following situations:

 

1) The item is already in the Amazon.com.be catalog. If your products are already automatically synced to Amazon.com.be, you don't need to translate your product information additionally!

 

2) Your item is not yet in the Amazon.com.be catalog. You must provide French product information for each new product, including: EAN, UPC or ISBN code, product name and product description.

 

 

How much does it cost to sell on Amazon.com.be?

For sellers who join the Professional Selling Program, based on your current monthly subscription fee (€39, £25, 410 kroner, 169.51 zloty excluding VAT), you will also be able to access 8 other Amazon sites besides Belgium Europe station.

 

However, for each item sold on Amazon.com.be, you will be charged a corresponding referral fee.

 

 

Sales commissions vary by product category, please copy the link below to your browser for details

https://sell.amazon.com.be/tarifs#referral-fees

 

Can I use the Fulfillment by Amazon (FBA) service to fulfill orders on Amazon.com.be? FBA

FBA available!

 

Since there are currently no Amazon FBA warehouses in Belgium, all your FBA order needs will be fulfilled by Amazon's FBA warehouses in Germany and France.

 

You can also take advantage of reduced local fees for the FBA Integrated Services Europe (Pan-EU) program to sell your products to local customers at local fulfillment fees.

 

 

Does Amazon.com.be support Self-Fulfillment (MFN)?

support!

 

In general, the Belgian market is still ok, with a dense population and one of the ports with more customs clearance in the EU. If your products do have advantages, Yamasen recommends that sellers try it.