As the world's largest single sporting event, the FIFA World Cup has a cumulative worldwide audience of 3.2 billion. The core brands of the event, such as the World Cup trophy and the official emblem, are well known around the world, and the great value these brands represent is also the cornerstone of FIFA's commercial projects, and every World Cup is A period of high incidence of intellectual property infringement cases in the World Cup.

 

So, what about intellectual property for the 2022 Qatar World Cup? Let's take a look at what products sellers need to beware of in this world, so as to avoid being a cross-border person and becoming a defendant if they are not careful!

 

 

 

Be careful with these products

1. Emblem

 

 

 

 

2. Trophy

 

 

 

 

3. Mascot and name

 

 

 

 

4. Official slogan

 

 

 

5. The logo of the International Football Federation

 

 

 

6. The sign of the venue

 

 

 

 

7. National team emblem

 

 

 

8. Football "AL Rihla"

 

 

 

9. Various text signs

 

 

 

9. Various text signs

 

 

 

A variety of World Cup peripheral products rushed to Amazon BSR

 

Search the World Cup keywords on Amazon's official website, and you will find a wide variety of products. Some items are already on Amazon's Best Sellers. The following collectible card is #1 in the #Sports Collectible Trading Card Boxes category.

 

 

 

In addition, the search keyword for the World Cup football, which was not ranked from the very beginning, has risen 228,325 places in one week!

 

There are also World Cup football team jerseys, which are priced at around $20. The search ranking has also risen from no ranking at the beginning to 190,582 within a week.

 

 

 

According to FIFA, as of mid-August this year, 2.45 million tickets for the Qatar World Cup have been sold, reaching the same level as previous editions.

 

It can be seen that the fans' enthusiasm for the first World Cup after the epidemic has not diminished, and the demand for the commodities surrounding the World Cup is expected to continue to rise.

 

The emergence of business opportunities is naturally a good time for cross-border sellers to make profits. I hope that sellers can seize this opportunity to make a lot of money, but at the same time, Yamasen also wants to remind sellers that they are following the hot spots and making explosive products. Pay attention to the risk of infringement and avoid falling into the trap of infringement.