Top 5 Tips for Amazon Trademark Registration

      Today, Amazon and other major e-commerce platforms pay more and more attention to trademarks, and trademarks have become the first hurdle for sellers to join the ranks of cross-border e-commerce. However, trademark registration is not as simple as you think, and trademarks often encounter a series of problems during the application process:

1. There is no plan for the brand in the early stage;

2. The overall concept of the trademark is vague;

3. The brand name is uncertain;

4. There is no guidance for later filing;

5. The agent market price and even service make it difficult for sellers to grasp

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      In order to facilitate sellers to settle in, today I will talk about the relevant suggestions for trademark registration in conjunction with Amazon:

1. Amazon Trademark Review Suggestions

If the similarity of the trademark is low, the application may be considered.

Some Amazon sellers will think about applying for a brand name using terms related to the store name or product description.

However, we do not recommend applying for product-related word combinations as trademark names.

※ Assuming that the product you want to apply for protection is an electronic product, the trade name should not be named with related words such as power, smart, etc. The examiner will think that your name is related to the product, similar to the product description but not distinctive. trademark application.

2. Amazon Trademark Classification Recommendations

As far as the category is concerned, the trademark protects the products under its application category, and what product to apply for protection is to apply for the corresponding international commodity classification of the product; then the product I sell on Amazon belongs to the sports outdoor category, then the trademark is Is it true to apply for the sports outdoor category? Actually not.

Trademark categories and Amazon product categories are two different things. The registered trademarks are mainly based on the international commodity classification, and there is no general name for this trademark category. Each category is named with ordinal numbers, and the product attributes are related to one category. ;

For example, 3c accessories, electronic products belong to the 9th category of international commodities, sports equipment and toys belong to the 28th category, and clothing belongs to the 25th category. Before applying, you need to check the specific international classification of the goods, otherwise it may cause some unnecessary Trouble.

3. Amazon trademark submission materials

There are also differences in the information submitted.

Take the US trademark application as an example, the application types are divided into: intending to apply 1(b) & used application 1(a).

The former is that the trademark is not used in the market, and the pre-application for registration is used.

The latter is to use this logo in the market to print on your product or website and then apply to the Trademark Office for registration;

The difference between the two is:

1 (a) When submitting the application documents, it is necessary to upload the evidence of use, that is, the physical map of the product with the logo and the relevant information on the outer packaging;

2 (b) is that you do not need to upload proof of use when submitting the application, but after the announcement period, the examiner will send an email to ask you to add proof of use and pay a fee of $100 before you can pass the registration.

Compared with 1(a), the used application fee is lower and the issuance time is faster.

4. Amazon trademark holder

There are individual applications and corporate applications for trademark applications: individual applications only need to provide name and address information, and company applications must provide company name, address and legal person information; as far as trademark applications are concerned, the two are only different in name, and there is not much difference;

If your trademark application is mainly used on the Amazon platform, the personal registered trademark is displayed on the official website with the personal name and registered address. There are so many people with the same name, how do I know that the holder is the one I know? ?

For the trademark applied for by the company, we can search for relevant information on the Internet based on the company name or address information. So you say, individual or company application, which do you think is better?

5. Amazon trademark follow-up reply

After filing an application for a U.S. trademark, it will encounter multiple official review opinions, such as:

If the logo contains Chinese and graphics, the Chinese meaning and detailed description of the graphics must be provided;

If the name of the protected product is not standardized, it is required to amend or delete it or provide corresponding proof;

If the use evidence provided is not standardized, the examiner requires supplementary evidence, etc.;

After submitting the application, the applicant should update the mailbox dynamics in time and reply to the examiner's email in time, so that the trademark review can be completed as soon as possible and enter the next stage.

Note: In some countries, trademark applications need to be notarized and certified (such as Myanmar, the United Arab Emirates, Argentina, Saudi Arabia and other countries), the certification time is long, and they are prone to squatting during the processing period. It is recommended that applicants apply for Chinese trademarks first, and then Apply for the country's trademark in the form of priority.

If you need more Amazon trademark advice, you can consult a professional trademark registration agency - Dongguan Yamasen Business Consulting Co., Ltd. to escort your trademark registration quotation